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Analysis of the Current Situation of the Global and Chinese Thermos Bottle Industry in 2024: Environmental Protection and Sustainable Development will Become Important Directions for the Thermos Cup Industry
Table of Contents
I. Overview of the Insulated Bottle Industry
- 1. Definition and classification of thermos bottles:
A thermos is a container that can keep both warm and cold, usually used to store beverages such as coffee, hot water, tea, etc. It is usually made of stainless steel or ceramic with a vacuum layer, with a lid on the top and a tight seal. The vacuum insulation layer can slow down the heat dissipation of water and other liquids contained inside, achieving the purpose of insulation.
According to the material, insulated bottles are divided into stainless steel insulated bottles, glass insulated bottles, ceramic insulated bottles, and plastic insulated bottles. According to performance, thermos bottles are also divided into intelligent and non intelligent types. According to price, it can be divided into high-end, mid-range, and affordable.
2. The development process of the thermos bottle industry
The development history of the thermos bottle industry dates back to the early 20th century, when it was mainly made from glass as raw material. However, due to the fragility and poor insulation performance of glass products, the development of the insulated cup industry has been somewhat limited. In the mid-20th century, the emergence of stainless steel vacuum insulation technology brought significant breakthroughs to the development of the thermos bottle industry. This technology adopts a double-layer or multi-layer stainless steel structure, with a vacuum system or inert gas filled in the middle, thus achieving long-term insulation effect.
During the industry introduction period, the product quality and design of thermos bottles varied greatly, and niche and high-end markets were dominated by Hulu, resulting in an overall supply shortage in the market. Later on, during the period of mature craftsmanship and the rise of national brands, many brands began to emerge, attracting many foreign brands to invest and purchase. At this time, healthy and beautiful thermos bottles are becoming popular.
Until now, in the era of diverse and differentiated brand competition, the trend of differentiated competition has become evident, and focusing on consumers’ deep needs and scenario based mining has become the core competitiveness. Insulated bottles are gradually shifting from “functional” products to “consumer” products, and product SKUs are showing rapid growth.
II. Background of the Development of the Thermos cup Industry
- 1. Policies related to the development of the thermos bottle industry
In recent years, relevant national departments have introduced multiple policies to promote the quality improvement of the international and domestic dual circulation system, and enhance the potential of domestic segmented markets such as business travel and outdoor. The penetration of various types of supply in multi-level and regional markets, the enrichment of foreign trade exhibition and sales channels, and the optimization of export process management and service capabilities have a positive effect on the development direction of insulation balance.
In the opinions proposed by the General Office of the State Council in 2022, it is stated that efforts should be made to actively promote the quality upgrade of fast-moving goods, and to continue to host offline fast-moving goods exhibitions such as the China International Import Expo and the China Import and Export Fair. Accelerate the establishment of a sound fast-moving goods circulation system, smooth logistics channels, and accelerate the construction of a global, safe, reliable, and efficient circulation network.
2. Economic factors affecting the development of the thermos bottle industry
With the continuous improvement of the global economic level, social consumption demand is also on the rise. The global retail of daily necessities is showing an overall growth trend. Data shows that as of the end of 2023, the sales of daily necessities in China alone have reached 757.63 billion yuan. As a member of the daily necessities category, the development of the thermos bottle industry has also been strongly promoted by economic development.
III. Industrial Chain of Thermos Bottle Industry
The industrial chain of the thermos bottle industry mainly includes upstream raw material suppliers, CPC manufacturers, and downstream sales channels. Upstream raw material suppliers mainly provide raw materials such as stainless steel coils, steel parts, and stainless steel cup bodies. The quality of these raw materials directly affects the product quality of CPC manufacturers. At the same time, other raw materials such as plastic particles, plastic parts, packaging materials, etc. are also required. The downstream sales channels mainly include online sales channels and offline sales channels.
IV. Analysis of the Current Situation of the Global Thermos Bottle Industry
With the improvement of people’s living standards and the change of consumption concepts, the demand for daily necessities such as thermos bottles is also constantly increasing. In developed countries and regions such as Europe, America, Japan, and South Korea, the consumer market for stainless steel vacuum insulated vessels has become relatively mature, with a large market capacity and stable growth. According to data, the global thermos cup market has grown from 44.2 billion yuan in 2017 to 55.5 billion yuan in 2022, with an average annual compound growth rate of 3.9%
V. Analysis of the Current Situation of China’s Insulated Bottle Industry
The export value of Chinese thermos bottles has shown a stable growth trend in recent years. This is mainly due to technological innovation and improved product quality in the Chinese thermos bottle industry, as well as the growing demand for high-quality thermos bottles from global consumers. According to data, the export value of Chinese thermos bottles in 2022 was 27.805 billion yuan, an increase of 4.601 billion yuan year-on-year, reflecting the recognition and trust of global consumers in Chinese thermos bottles.
VI. The Future Development Trend of the Thermos Bottle Industry
The future development trend of the thermos cup industry will present diversification, intelligence, and greening. With the continuous innovation of technology and the diversification of consumer demands, the thermos cup industry will continue to expand new application areas and product types, such as smart thermos cups, sports thermos cups, etc. Meanwhile, intelligent technology will also be widely applied in the design and manufacturing of thermos cups, improving the convenience and user experience of product use.
In addition, environmental protection and sustainable development will become important directions for the thermos cup industry, and companies will pay more attention to the application of environmentally friendly materials and the recycling of waste products to meet the environmental needs of global consumers. In summary, the thermos cup industry will usher in greater development opportunities in diversification, intelligence, and greening in the future.